Depending on how you look at it, marketing has either been the same for the past century or is constantly evolving at such a rapid pace that hardly anyone can keep up. As always, the truth lies somewhere in-between the extremes: while some tried-and-true marketing practices of old are still very much in use today, you won’t really establish a presence by relying on old-timer tactics. Instead, you’ll have to update your bag of tricks with some slick new techniques and principles to sell your brand better – here are 3 great must read marketing books that will help you do just that.
Great Marketing Books
Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer: Those who follow the marketing scene undoubtedly know of Baer and his contribution to the craft. Well, his recent work on customer relations could very well be called his best – Youtility provides some amazing insights by making an effort to explain to the reader that marketing has moved on. More specifically, it’s not about hyping the product up anymore so much as getting customers to like and trust you. By coming off as a helpful entity for whom sales are secondary, you’ll actually end up selling lots more as people start treating you like a friend or family member instead of a mean old profits-hungry enterprise. No matter the type of business you’re running, Baer’s insights stand to help you a ton even if you can only apply a small fraction of them.
What’s the Future of Business: Changing the Way Businesses Create Experiences by Brian Solis: In line with books that make you reconsider what you’re doing, Solis’ thought-provoking piece ponders the future of the business world and how you can better prepare for it. Solis’ formula sounds simple in theory: understand the fact that present-day customers are empowered and seek to captivate them by providing a great user experience over the long-term. Of course, putting Solis’ ideas to work won’t be as easy – creating a positive brand that customers associate with good things hardly ever is – but that’s not to say this book isn’t worth a read for every marketer or entrepreneur who likes to think outside the box.
The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon: More than a few businesses struggle with unmotivated or disinterest salespeople who are just looking to collect a paycheck. While easy to ignore when focusing on other, seemingly more important aspects of running a business, every cog in the engine serves its purpose, and having a lackluster sales team can kill your profits in no time. Dixon’s book tells you how to move away from having a sales team whose leads can’t wait to hang up and towards individuals who play the part by coming off as outgoing experts who let customers know why they absolutely need your services. If you always wanted to do more with your sales team and have the nagging feeling that they aren’t doing close to what they could, make sure to study this book and pass it along to every individual member of the team.